Each web design element on the page meant to be interacted with has a micro-interaction associated with it to let you know it’s clickable.The added interactivity with mouse movement also makes you want to engage with the page immediately. The subtle idol animations in the background are a nice nod to cellular movement.The opening value proposition statement is super clear and lets us know exactly what this organization does.The Cellular Agriculture Society’s WordPress web design includes a stellar about us page. We’ll talk about how to narrow down to what makes the most sense to highlight for your online store or B2B website design in chapter two.Ĭellular Agriculture Society Source – We’re big proponents of ‘show, don’t tell’, so as a starting point we’ve gathered 15+ about page examples spanning across multiple industries.Īs you go through these examples you’ll notice they are vastly different in terms of contents, interface design, and positioning, yet, each Shopify website design or WordPress website is uniquely effective. That’s why we’ll start this guide with some of our favorite examples across industries before helping you learn how to write and design a great about us page.Ĭhapter 1 15+ Best About Us Page Design Examples Every business, regardless of industry, has a page designed to hit these marks. Establish credibility through your accomplishments.Help your target audience understand why they need to buy from you. In short and compelling content, that about us page design needs to accomplish a few things: What do you absolutely need your website visitors to know about you? What single takeaway should they have about your brand? What’s the essence of your business and the reason it exists? Your about us page should answer all of these questions. While it’s great to touch on these points on your homepage design, you’ll need a dedicated area of your small business, B2B or ecommerce website to expand on them to really get the points across. And when it’s about you, you really have to get it right. In general, your website design choices should be all about your customers.Įxcept in a few cases when it has to be about you.
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